Monday, 28 March 2016

Instagram is changing - here's how to make sure your posts still get seen

Instagram is changing the way it displays posts to become more like Facebook. 

Here's how to make the change work for you.
Rumour has it that Instagram 's new algorithm will be dropping tomorrow, resulting in a big change to the way posts are displayed.

Rather than presenting users with a chronological list of posts, the algorithm will sort posts based on "the likelihood you'll be interested in the content, your relationship with the person posting, and the timeliness of the post".
While getting your followers to switch on notifications is a surefire way to ensure they don't miss any of your posts, this may be a hard sell - because nobody wants to be bombarded with alerts.

Make sure that your posts are fresh and relevant and use hashtags to contribute to wider topics and conversations - this will help other users discover your account.
Connect with people who share the same interests as you and engage with them. If you like and comment on their posts, they are more likely to do the same for you.

Finally, pay attention to which of your posts get the most interaction, and then post more like them. It sounds obvious, but trial and error is often the best formula for success.
It may seem like a worrying change, but if you can work out how to make Instagram's new algorithm work for you, you could end up with better engagement in the long run.