Today Was No Bra Day...Read History Behind it

In conjunction with Breast Cancer Awareness Month, today was a National No Bra Day.

You may have seen people talking about it on Twitter. But what is it? Is it truly a legitimate charitable exercise or an internet craze?

#NoBraDay is a ‘holiday’ that encourages women to go braless on October 13th in order to raise awareness for breast cancer.

Who is behind it?
It’s unclear exactly where #NoBraDay originated but the Lincolnshire Echo reports that it was founded by plastic surgeon Dr. Mitchell Brown back in 2011 as a way to “promote education, awareness, and access for women who may wish to consider post-mastectomy breast reconstruction,” and that “Bra” actually stands for Breast Reconstruction Awareness Day.